Canada2018-08-09T18:27:29+00:00

Project Description

In partnership with a relatively new Canadian industry association, MAI developed and implemented a strategy to attract U.S. information communications technology software developers and systems integrators to partner with Canadian firms or establish a presence in the Canadian province as a nearshore solution to cost and resource challenges faced by these U.S. entities. MAI researched, qualified and secured leads ranging from medium to larger U.S. firms currently outsourcing programming to offshore partners, but requiring a nearshore resource as well as to start-up software developers needing specific animation expertise to systems integrators requiring programmers experienced in mainframe maintenance and migration. MAI generated 26 qualified leads and provided valuable market intelligence and strategic advice in the form of reports based on high-level discussions with CFOs, COO and CEO on the need for nearshore resources.

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