MAI developed export training workshops based on its Export Sales & Marketing Manual CD-ROM. MAI worked jointly with the PEI government to recruit SME’s from a range of sectors who were either new to exporting or wanted to expand existing export markets. MAI designed a ½ day workshop using chapters from the CD-ROM which addressed how to prepare for markets and trade missions, how to price products and how to establish or join consortiums of complementary firms to reduce cost and increase market access.
MAI recently created an on-line export diagnostic tool designed to gauge PEI firms’ export readiness levels. The tool also provides guidance on next steps based on individual firm’s capabilities.