Since 1997 MAI has been the U.S. and Canadian National Counselor for Europartenariat (Euro-partners), an international business partnering initiative for small and medium-sized firms sponsored by the European Commission. MAI, in partnership with interested U.S. states and Canadian provinces, promoted the events in the US, recruited, trained and facilitated US company participation in the following countries: Sweden, Italy, Greece, France, The Netherlands, Spain, Austria, Northern Ireland, and Germany. Euro-partners draws businesses from across industries and around the world. In addition to developing linkages with European Union member’s SMEs, firms from associate members, developing countries and emerging markets also attend, thereby providing access to a range of markets for all attendees. Participants seek agents, distributors, end-user customers, licensing agreements, tech transfer opportunities, joint venture partners, and mergers and acquisition opportunities. On average, each program generates US$7m in sales for U.S. participants.