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MAI awarded Canadian Trade Mission Contract MAI was recently awarded its 11th contract to implement the Team Canada Atlantic trade mission to the United States, this time to Chicago, IL, 16-20 November, 2008. The mission will be led by the prime minister of Canada and the premiers of each participating province including New Brunswick, Newfoundland, Nova Scotia and Prince Edward Island. The trade mission will include a minimum of 40 companies, 10 each from the Atlantic Provinces and representing a range of industries. Sectors typically include: agro-food, life sciences, advanced manufacturing, consumer products, information technology communications, entertainment/cultural, business services, building and construction, energy, building and construction, technical textiles and metalworking. These trade missions are part of a larger regional initiative among the four provinces to improve the competitiveness of its SMEs, increase employment and generate sustainable economic growth within their region. Since 2001, MAI has provided expertise to Canadian provincial leaders and individual companies in areas of: mentoring in an effort to develop and implement export strategies; sector studies; investment attraction strategies; training; market research; market visits; and follow-up assistance. MAI has assisted over 420 Canadian companies participating in 20 trade missions to the U.S. An independent market research firm conducted an evaluation of MAI’s work on 6 Team Canada Atlantic projects that required MAI to conduct market access and strategy development, mentoring and business linkages to potential buyers, suppliers and joint venture partners over a three day period. The firm found 221 companies had participated in these 6 projects resulting in multi-million US dollars in sales, the creation of 126 new positions and the securing of over 487 distributors/representatives for products and services. MAI closely collaborates with participating companies, government clients and partners on each trade and investment mission to ensure that economic growth goals are met and policies are refined.
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